The Business Plan is the central tool that provides the mechanism to ensure that there is an integration of strategy throughout the City of Kerrville. We believe that the Business Plan will facilitate the culture of innovation by ensuring full integration and accountability of strategy, actions, and performance.

The Business Plan consists of the following:

• Strategic Alignment – This section provides the department the ability to align, document, and track the strategic objectives, performance measures, and action plans from the City’s Strategic Plan.
• Department Planning – This section provides the department with ability to conduct a departmental strategic plan. This allows the department to incorporate the City’s Strategic Plan, customer/citizen feedback, workforce feedback, and department performance to establish their own strategic objectives, action plans, and performance measures.
• Performance Criteria – This section allows the department through an assessment to evaluate how the department is performing against a proven performance criteria. The performance criteria is based on the Malcom Baldrige Performance Excellence Criteria.
• Leadership – Asks HOW senior leaders personal actions guide the organization to achieve a high standard of excellence and the fulfillment of legal, ethical, and societal responsibilities.
• Strategy – Asks HOW your organization develops strategic objectives and action plans, implements them, changes them if circumstances require, and measures progress.
• Customer – Asks HOW your organization engages its customers for long-term marketplace success, including HOW your organization listens to the voice of the customer, builds customer relationships, and uses customer information to improve and to identify opportunities for innovation.
• Measurement, Analysis & Knowledge Management – Asks HOW your organization selects, gathers, analyzes, manages, and improves its data, information, and knowledge assets; HOW it learns; and HOW it manages information technology. The category also asks HOW your organization uses review findings to improve its performance.
• Workforce – Asks HOW your organization assesses workforce capability and capacity needs and builds a workforce environment conducive to high performance. The category also asks HOW your organization engages, manages, and develops your workforce to utilize its full potential in alignment with your organization’s overall business needs.
• Operations – Asks HOW your organization designs, manages, improves, and innovates its products and work processes and improves operational effectiveness to deliver customer value and achieve ongoing organizational success.
• Results – Asks about your organization’s performance and improvement in all KEY areas—product and process results, customer-focused results, workforce-focused results, leadership and governance results, and financial and market results. The category asks about performance levels relative to those of competitors and other organizations with similar product offerings.

The Business Plan provides the mechanism to achieving a lasting culture of innovation.